HE ROLE OF DEMAND FORECASTING IN SUPPLY CHAIN MANAGEMENT
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Abstract: THE ROLE OF DEMAND FORECASTING IN SUPPLY CHAIN MANAGEMENT
The objective of this study is to explore the role of demand forecasting in supply chain management, focusing on its impact on inventory management, production planning, and overall supply chain efficiency. A survey design is employed due to its effectiveness in collecting data from a diverse population. Using Taro Yamane's formula, a sample size of 310 respondents is determined to ensure statistical significance. The case study is conducted in Abuja, focusing on a retail company with advanced demand forecasting capabilities. The reliability coefficient score of 0.86 indicates high reliability. Findings suggest that accurate demand forecasting significantly enhances supply chain management by improving inventory management, production planning, and overall efficiency. Recommendations include investing in advanced demand forecasting tools and regularly reviewing forecast accuracy.
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